Top 5 Drawing & Coloring Apps on iOS in the US: Q1 2022 Performance

Throughout the first quarter of 2022, the Drawing & Coloring category on iOS saw notable performances from its top applications in the United States. Data from Sensor Tower reveals intriguing trends in downloads, revenue, and active users for the leading apps.

Color by Number：Coloring Games by Wildlife Studios experienced a steady revenue throughout Q1, peaking at approximately $146K in mid-January. Weekly downloads showed a decline from around 118K at the start of January to roughly 74K by the end of March. Active users remained strong, fluctuating between 406K and 514K.

Disney Coloring World from StoryToys Limited saw its highest weekly revenue of about $102K at the beginning of January. Downloads for the app started at 50.9K in the first week of January but decreased to around 19.8K by the end of March. Active user numbers also declined, from 80K in early January to approximately 57.7K by the end of the quarter.

Adult Coloring Book - Pigment by Pixite Inc. started the quarter with a weekly revenue of around $81K, which decreased to roughly $56K by the end of March. Downloads followed a similar trend, starting at 29.3K and declining to around 13.2K. Active users remained relatively stable, fluctuating between 52K and 72K.

Colorfy: Coloring Book Games, another app from Wildlife Studios, generated weekly revenue in the range of $36K to $45K. Downloads showed a slight decline from around 17.3K in late December to approximately 11.3K in late March. The number of active users varied between 26.3K and 36.9K throughout the quarter.

Finally, Pixel Art － Color by Number by Easybrain Ltd maintained a consistent revenue stream, peaking at around $44K at the end of February. Downloads fluctuated, starting at 37.4K and ending at 24.7K. Active users varied between 343K and 413K over the quarter.

For more detailed insights and analytics on app performance, visit Sensor Tower.